Print Page | Contact Us | Sign In | Join
News & Press: Press Releases

AIA Issues Foresight Report on the Key Trends in Architecture Marketplace

Wednesday, August 27, 2014  

AIA Issues Foresight Report on the Key Trends in Architecture Marketplace


Des Moines, IA (August 27, 2014) – The American Institute of Architects (AIA) has issued its annual foresight report in cooperation with Greenway Group. The report highlights key trends in the architecture marketplace including the ever-growing role of technology and the integration of the virtual and physical environments. This report is a research tool that anticipates shifts in the future practice of architecture. Architecture firms can use this tool to develop solutions fitting to their experience and vision.


Some of the key points in the AIA Foresight Report include:

  •  Anticipated growth across North America for 2014 and 2015
  • And increase of merger and acquisition activities among architecture firms
  • An addition of approximately 18,600 architecture jobs in the US economy
  • The need to attract and retain talent by use of flexible work hours, better work/life balance, enticing work environments, and more
  • A shift in the role of the user and client in the design process, indicated by crowdfunding and crowdsourcing
  • The important responsibility of architecture to positively impact public health 

“This report shows anticipated growth in the architecture industry, as well as a shift toward a more consumer and technology driven approach,” said Jessica Reinert, Executive Director of AIA Iowa. “It is an exciting time to be a part of the industry at it is re-imagined and reinterpreted to fit the user.”


The AIA Foresight Report is available to the public to purchase for $10 here


Since 1857, the American Institute of Architects has represented the professional interests of America’s architects. AIA Iowa, headquartered in Des Moines, is an affiliate of the national AIA with nearly 1,000 members statewide. AIA Iowa members express their commitment to excellence in design and are proactive in the design of livable communities. Members adhere to a code of ethics and professional conduct that assures the client, the public, and colleagues of an AIA member architect’s dedication to the highest standards in professional practice.

#          #          #

For interviews please contact Jessica Reinert at AIA Iowa, (515) 244-7502, or e-mail her at

AIA Iowa Firm Members