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Seminar: Making the case for architecture: Marketing, Business Development, and Advocacy How Tos
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Join us for our first seminar of 2019 in Ames! We will be kicking off the year with a fantastic seminar and a reception to connect with current College of Design students and faculty!

When: 2/12/19
Seminar: 1-4 PM Reception: 4-5 PM
Where: King Pavilion, Hansen Exchange; College of Design, Iowa State University
715 Bissell Rd
Ames, Iowa  50011
United States
Contact: Amy Spike

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Seminar Description:
Architecture is both creative and analytical, combining rigorous thinking with flights of imagination. But too often it's covered in the media as if its purpose were merely to provide illustrations for stories about real estate deals. Learn how to discuss about the design process as "A Hero's Journey". Half the cool characters in movies are architects (or smugglers)--let's talk to non-designers so they can better understand how cool this profession really is. Attendees of this workshop will learn how branding, community involvement, social media can be utilized for marketing and business development for themselves and their firms.


Michael Morain-Former reporter for a Major Metropolitan Newspaper, Current Communications Manager for the Iowa Department of Cultural Affairs
Matt McIver-Creative Director of Iowa Stage Theater Company
Sid Juwarker- Engineer & Client Development Ninja, Terracon 

Learning Objectives: 

1. Strengthen Understanding of Media Relations.

2. Thinking about the Design Process as a Story. By identifying the Beginning, Middle and End for your clients.

3. Using Social Media to establish yourself as a content expert.

4. Raising the profile of the profession in conversation.

Schedule of Events: 

Seminar: 1-4 PM 
Reception: 4-5 PM

Registration Pricing: 

Membership Type

Regular Rate

AIA Iowa Member


Non Member


AIA Iowa Student Affiliate











*AIA Iowa Members must sign-in to the website to receive the Member rate. Refunds will not be given if you register incorrectly. 

**Non Members can receive the Membership rate by becoming an AIA Member today, visit AIAIowa.org.

AIA Continuing Education

By attending this AIA Iowa Professional Development Seminar, AIA members will earn 3 AIA CES LUs. AIA Iowa is an AIA CES Approved Provider (#A023) with The American Institute of Architects Continuing Education System. Credit earned on completion of this program will be reported to AIA CES for AIA members. Certificates of Completion are available upon request.

Architectural Experience Program and AIA Continuing Education

Interns may earn AXP Supplemental Experience hours by completing approved AIA Continuing Education programs – one AIA CEU/LU is equal to one AXP experience hour. When submitting to NCARB, Learning Units (LUs) must be documented on the intern’s AIA transcript. Any intern in AXP can request a free AIA Transcript by visiting the AIA website

Questions? Call AIA Iowa at 515.244.7502 info@aiaiowa.org. Due to planning logistics, no refunds can be given after registration is completed. 

AIA Iowa Firm Members